Biography

I love turning chaos into structure, believing that there is creativity in chaos and standard in structure. Lucky enough to work on what I love most, building and transforming digital products and teams, knowing that people are any entity's greatest assets. My greatest reward is building successors and seeing product teams grow tall and steady. For this, I have complemented my MBA with Agile and professional coaching accreditations, along with organizational psychology and its impact on building leaders and building products that people relate to, trust, prefer, and choose to use over again. I have taken that passion and applied it to complex transformations, product start-ups, scale-ups, delivery, and scale to end-to-end digital factories - with over a decade in a variety of domains - eCommerce, Retail, Consumer Financing, Mid and last-mile Delivery ops, Telecom, Engagement, Customer Experience, and Apps Growth. In my role - I’m currently looking after the digital commerce platforms and teams of eXtra - currently serving the great team responsible for building eXtra’s digital products and experiences, setting the product strategy, product development and delivery strategy, user experience, innovation, content, and analytics. I also believe in giving back to the product community by co-founding and running Product Guys, a platform that connects, educates, and supports product professionals in Egypt. Last - and most importantly! - Coffee Lover☕ - Animal Lover 🐾 - Travel Lover ✈️ - Crossfitter 🏋🏻 - Diver 🥽 - .. and a Yogi 🧘🏻‍♀️